Samsung Announces Galaxy S24 Launch with AI Integration: Implications for Users

The Samsung Galaxy S24 is set to debut on January 24, and in acknowledgment of the AI-driven era we're in, the Korean company plans to incorporate its advanced AI system into the phones. This development holds significant importance, and here's what it signifies for users.

Samsung has officially sent out invitations for the upcoming Galaxy Unpacked 2024 event scheduled for January 17. The spotlight of the event will be on the launch of three new phones: Galaxy S24, S24+, and the S24 Ultra. While the annual release of flagship phones is customary for Samsung, what adds a fresh twist this time is the intriguing Samsung invitation. The teaser boldly declares, "Galaxy AI is coming." This hint at the integration of Galaxy AI introduces an element of anticipation for the event.

Decoding Galaxy AI: Let's Uncover the Mystery.

Samsung promises a groundbreaking experience for users with the upcoming Galaxy S24 series, featuring the latest technological innovations. In their official blog post, Samsung asserts, "The new Galaxy S series aims to establish a superior benchmark for the most intelligent mobile experience to date."

There are reports suggesting that Samsung is gearing up to introduce not only the new Galaxy S24 series but also the Galaxy Book and its first-ever smart ring. What's interesting is that all these new products are set to come with AI features.

In simpler terms, it seems like Samsung will embed an AI assistant, similar to ChatGPT, directly into the phone, marking the Galaxy S24 as the first of its kind. Quite a significant development, isn't it?

The anticipation of Samsung integrating AI capabilities into its new lineup is further supported by the pre-booking page for Galaxy AI. Samsung is currently offering users the chance to pre-reserve access to the upcoming product lineup and secure the special 'Next Galaxy VIPPASS' for Rs 1999. On the pre-booking page, the company is also engaging users with a series of questions related to AI, including inquiries about smartphone features they believe would benefit from AI.

Samsung Galaxy AI Empowered by Gauss Language Technology

For background information: Galaxy AI will be powered by Samsung's proprietary generative AI model known as Gauss Language. Samsung unveiled its own large language model (LLM) at the Samsung AI Forum 2023 in November, hosted at the Samsung Advanced Institute of Technology in Seoul, South Korea.

At the forum, Samsung introduced Gauss, which comes in three variations: Samsung Gauss Language for text generation, Samsung Gauss Code for code generation, and Samsung Gauss Image for image generation.

Much like Open AI's ChatGPT or the artificial image generator DALL-E, Samsung Gauss is capable of responding to text prompts to create and modify images. Notably, Samsung has also developed Gauss specialized in code language, offering code assistance and supporting code description and test case generation.

Samsung has expressed its intention to integrate these generative AI models into various products to elevate the consumer experience. It has now become clear that Samsung's upcoming product lineup, including the highly anticipated Galaxy S24 series, will feature integration with Samsung Gauss AI.

Samsung S24 Series to Feature AI Capabilities

As the Unpacked 2024 event approaches, Samsung is generating excitement by teasing the arrival of Galaxy AI. In its announcement, Samsung indicates its readiness to "unveil the latest premium Galaxy innovations, providing an all-new mobile experience powered by AI."

So, what can future users of the Galaxy S24 anticipate? While specific details about the Galaxy S24 series and other products remain undisclosed, we can anticipate a broad array of AI-driven enhancements as part of the comprehensive Galaxy AI initiative.

Drawing a parallel with the Google Pixel 8 series, the AI enhancements in the S24 series might encompass improvements and features in the camera, search functionality, and various applications. If Samsung is fully committed, it might introduce tools like ChatGPT and Midjourney, allowing users to compose emails, generate reports, and create AI images directly on the phone. However, it remains to be seen whether Samsung will implement these AI features through local processing or rely on cloud computing.

For instance, the Google Pixel 8 Pro recently received AI features through Gemini Nano. Although not a full-fledged LLM system, Gemini Nano has been streamlined in size and complexity to run on a phone.

If Samsung employs unique technology to incorporate a comprehensive LLM in its upcoming phone, the Galaxy S24 could potentially become the world's first smartphone to run a full-fledged AI system.

Anticipated to include three models – Vanilla Galaxy S24, S24+, and S24 Ultra – leaks and reports suggest that the new Galaxy S24 series might introduce a titanium build for the Galaxy S24 Ultra, a redesigned look with flatter edges, and regular updates to the processor and camera. Like previous models, the Samsung Galaxy S24 series is likely to offer four variants with varying screen sizes.

The Galaxy S24 is expected to be powered by the flagship Snapdragon 8 Gen 3 processor, with certain regions, possibly including India, receiving Samsung's latest Exynos 2400 processor. Both processors are designed to support the latest AI advancements, including features like text-to-image AI generation.